Alan Deutschman on Change or Die

Joshua Freedman

When the stakes are high, life and death for the people or the company, change will happen – right? Fast Company senior writer Alan Deutschman was surprised that the answer is “no.” He was attending a conference on the future of healthcare where the dean of Johns Hopkins talked about what happens to cardiac patients when they’re told to “change or die.” The incident led to an in-depth analysis of individual and organisational change with a startling conclusion: While change is possible, the usual approach doesn’t work.

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